We want to change the way people view skincare. Our serums are unprecedented in the marketplace and challenge conventional skincare. Supported by certification and proven results, Biologi simply delivers radically improved skin.

Biologi Founder Ross Macdougald has been creating plant extracts for inclusion in cosmetic products since 2012. Frustrated by the levels at which his serums were being used in commercial products, he created Biologi, the world’s first 100% active natural plant serum. It contains no harmful chemicals, no additives, perfumes, not even water.

Biologi is the first skincare company to master the entire production process from plant to bottle. Our products are entirely traceable and sustainable. Biologi is extracted, produced and packaged in Byron Bay, Australia, using organic native botanical’s.




Ross is an experienced industry chemist whose mission is to prove through science that ‘natural’ and ‘organic’ not only work, but are better than synthetic manmade chemicals.
Born and educated in Sydney, Ross moved to Byron Bay to work with Thursday Plantation, and Southern Cross University. Ross has developed over 300 products and formulated active ingredients for large cosmetic companies.

In 2000, Ross launched phytoverse, a wholesale essential oil and vegetable oil supplier to the cosmetic, pharmaceutical and aromatherapy industries, among others. phytoverse is Australia’s leading ethical natural materials wholesaler, and is regarded as the industry benchmark for quality and scientific validity - proving that natural materials can create more efficient products without the use of synthetic additives.

Driven by demand from the industry for similar extracts, Ross pioneered his plant extraction method and launched Plant Extracts, supplying 100% active plant extracts to industries, which significantly outperformed synthetic alternatives. However the journey did not stop there, as Ross became frustrated at the low levels these plant actives were added to products, often only for marketing and labelling claims.
Wanting to change the game, Ross launched Biologi, the world’s first ever 100% active single ingredient, organic, pure plant serum that works.

With a strong ethical commitment to deliver effective products to women that are good long term for their skin, Ross is committed to revolutionising skincare for all.




Lucy Macdougald is the global Managing Director of Biologi, an Australian skincare brand. Based in Byron Bay, New South Wales, Lucy leads the company’s focus on challenging conventional skincare, whilst also overseeing the day-to-day operations of the Biologi brand. Equipped with years of experience in the skincare industry, Lucy is passionate about ethical skincare and educating consumers on skincare solutions.

Calling for industry-wide transparency about product ingredients and existing extraction techniques, Lucy is committed to helping women make informed choices about what they are putting on their skin. She is dedicated to providing insights that will enable consumers to cut through the marketing hype so they then can make informed decisions based on the true facts.

As a qualified and experienced dermal specialist and senior laser technician, Lucy leads her team to advise consumers on how best to use Biologi to address individual skin concerns for their skin type. Prior to becoming Managing Director of Biologi, Lucy practiced as a dermal specialist and so is privy to the common nuances and issues women face when trying to navigate the world of skincare. These insights, combined with Biologi’s world-first serums, are literally changing the way women feel about their skin.

Lucy was born in New Zealand and now lives and works in Byron Bay, New South Wales. She dedicates herself to developing the Biologi brand by creating ethically-sourced and manufactured products that are revolutionising the industry. In addition to her day-to-day, Lucy volunteers her time speaking at events and writing articles, all with one mission in mind – helping women to be informed and empowered when it comes to skincare.