ANTI-POLLUTION SKINCARE: HYPE VERSUS REALITY
In our modern world, there’s no escaping pollution.
Pollution is caused by gas, smoke, dust and chemicals that contaminate the air we breathe with harmful micro-particles.
While pollution continues to be an ongoing and grave concern for health, dangerous toxins are also having a damaging effect on our skin.
By increasing the production of free radicals in the body, ongoing exposure to pollution can cause cellular damage which can lead to premature ageing, dehydration, sensitisation and can worsen skin conditions such as eczema and rosacea.
The effects of pollution can be felt by everyone regardless of age, gender or skin type so it’s little wonder that ‘anti-pollution’ skincare is fast becoming a staple in the modern consumer’s product cabinet.
As with anything that has a marketing tagline, we like to debunk the hype and provide consumers with the reality of what’s in the products they’re putting on their skin.
Read on to find out if ‘anti-pollution skincare’ truly does what it says on the tin.
Anti-pollution skincare: The hype
Anti-pollution skincare touting antioxidant protection is designed to deflect free radicals caused by pollution to protect the skin from environmental damage.
Biologi Founder, Ross Macdougald says:
“Over the past few years more and more brands have developed a range of skincare products with anti-pollution claims. I was fascinated to find out how and why we need these products.
After reading several companies marketing material on these products, it is my opinion they are all sold on the premise that their products will stop the oxidisation effects of pollution in the air.
The products will either include actives that prevent skin damage caused by pollution, or products that rectify skin damage caused by pollution – or both.
As people battle an increasingly toxic atmosphere, these products promise to combat harmful particles associated with pollution in major cities. These products work by cleansing the skin from nanoparticles that are absorbed from the air or by creating a protective barrier that acts as a shield against pollutants.”
Anti-pollution skincare: The reality
Ross continues; “…the truth, from my point of view, is these products have nothing supplementary in them from your standard skincare products and with that said won’t help stop any pollutants that may come in contact with your skin.
The skin already has a protective layer on top called the epidermis that is primarily made up of keratin and is waterproof to an extent.
The key to protecting the skin and body against pollution is to strengthen the epidermis so that it functions optimally and does exactly what it’s supposed to naturally.”
Anti-pollution skincare: The solution
From a formulation point of view, products specifically developed to target pollution are unlikely to have any impact whatsoever on defending against and removing harmful microparticles from the skin.
Instead, we recommend you build up the existing barrier function of the skin to protect against free radical damage and pollution by following these simple tips:
- Cleanse thoroughly
Cleansing with a quality product suitable for your skin type will remove any microscopic particles that can become trapped in the skin leading to irritation, sensitisation and inflammation.
Cleanse twice at the end of the day and once in the morning to wash away all traces of dirt, debris and pollution from deep within the cells.
Cleansing properly will also allow your serums to penetrate deeper so the active ingredients can begin nourishing cells to strengthen the delicate barrier function.
One of the leading signs of free radical damage is dehydration. Counteract the effects of free radical damage and support the skin’s natural hydration processes by drinking at least two litres of water per day.
Hydration will also strengthen the cells and in turn, build the barrier function which is designed to stop pollutants from entering the deeper dermal layers.
- Apply fully active antioxidant protection
Antioxidants combat free radicals by terminating the chain reaction before damage occurs.
The best way to build up antioxidant protection is daily use of serums that contain naturally occurring antioxidising phytonutrients.
Bd serum (pure extract of Davidson plum) is a natural source of both gallic acid and quercetin which contain natural anti-inflammatory properties. Also rich in tartaric acid, tryptophan and ferulic acid, Bd serum strengthens the skin and creates a barrier to protect against environmental damage.
To provide a barrier against free radical damage, apply Bd serum before sunscreen every morning to build antioxidant protection.
Bk serum is potent in natural, stable vitamin C and gallic acid which defend the skin against environmental damage just as in the plant.
In the modern world, pollution and environmental damage are almost unavoidable. Minimise the impact by building antioxidant protection with 100% active natural ingredients to slow the signs of ageing and reduce the visible signs on your appearance.
“Nourish the skin with pure active ingredients rather than using synthetic products that further damage the skin and allow the pollution in.” Ross Macdougald, formulating chemist and Biologi founder.
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