Eight of the most popular skincare trends you won’t want to miss in 2022
As we rush towards the end of another year, it’s time for us to take a glance into the skincare future.
With the disruption of face-to-face businesses over the past 18 months, we can clearly see that skincare practices and treatments have evolved since the onset of the pandemic.
But which of these changes were just a band-aid to get consumers through the lockdown? And, perhaps most importantly, which are here to stay?
To find out where skincare is heading, keep reading as we share eight skincare trends to watch out for in 2022.
1) The rise of clean cosmeceutical brands
Clean cosmeceuticals are a skincare category that consumers both want and need.
Just like all cosmeceuticals, the revolutionary category relies on the power of active ingredients to provide results. But, taking it one step further, clean cosmeceuticals are ethically sourced and manufactured, and free from harsh and sensitising formulation ingredients.
Fully sustainable and reliant on active plant nutrients alone, clean cosmeceuticals provide the results that consumers have been crying out for.
Currently, Biologi is the only brand that can wave the clean cosmeceutical flag.
In 2022, we expect the emergence of more clean cosmeceutical brands giving consumers more choice in ethically sourced, clean skincare products that they deserve to be putting on their skin.
2) Professional treatments are back
For many, it has been a long time between facials!
With ongoing and intermittent lockdowns across Australia and globally, beauty spas and clinics are now open for business as usual. Consumers are flocking to their restoring, healing and nourishing treatments in their droves; and we couldn’t be happier about it!
3) An end to DIY skincare
While a pamper session will always be a necessary part of a self-care ritual, in 2022, we expect to see an end to DIY skincare treatments that got many consumers through the lockdown.
Don’t get us wrong, there will always be a place for Gua Shah and jade rolling rituals, but we’ll be happy to leave at-home skin needling and treatments that place uncontrolled trauma on the cells in 2021.
4) A rise in cases of barrier impairment
We understand the business closures left consumers seeking alternative solutions to skincare rituals. Unfortunately, the rise in our customer queries tells us that at-home beauty treatments have taken their toll. Without access to professional education, cases of barrier impairment are now noticeably on the rise.
Barrier impairment occurs when the protective layer of the skin becomes damaged leaving the nerve endings exposed and irritated. The broken outer layer then fails to lock natural hydration into the cells and allows toxins to penetrate the deeper layers causing redness, stinging, dehydration and irritation.
The causes of barrier impairment vary from ongoing pollution exposure to stress and lack of sleep. Unfortunately, another prevalent cause is overexposure to synthetic formulating ingredients found in generic face masks, eye patches and many at-home treatments used in 2021 more than ever before.
5) Focus on simplicity
One of the positives from the pandemic lockdowns is that consumers have seen firsthand that the skin needs very few ingredients to thrive. We’ll notice a focus on simplicity into the New skincare Year and a gentle move away from seven-step skincare rituals in favour of easier-to-remember and kinder-on-the-skin one and two-step rituals.
6) The desire for transparency
Greenwashing and ambiguity surrounding manufacturing processes are becoming a thing of the past as consumers learn more about the skin, their products and the detrimental impact of failing to understand both.
In 2022, we can expect to see more consumers asking very important questions about what’s really in the products they’re putting on their skin and the processes involved in getting the product onto the shelf.
7) A rise in active skincare
Active skincare relies on the power of living plant ingredients to alter the function of the skin on a cellular level. Results are faster, more noticeable and longer-lasting. While many products claim to be active, truly active skincare is stable and works without any synthetic formulating agents.
After a somewhat disruptive 2021, 2022 will see skincare treatments, processes and the thirst for knowledge increase more than ever before.
8) Intuitive beauty will become second nature to consumers
Intuitive beauty has been around for a while now, but in 2022 we can expect to see consumers relying on the concept to choose the most suitable skincare products each day.
Everyone’s skin follows its own cycle. While this is generally approximately 28 days, it can also depend on genetics, hormones and lifestyle factors such as sleep and stress. When we understand intuitive beauty, we know that what the skin needs one day, may not be suitable the next.
The skin relies on active ingredients for healing and nourishment but those specific active ingredients can alter during the day, week or month.
Intuitive beauty is the concept of understanding what the skin needs and choosing a product based on that. This allows consumers to treat the skin on a cellular level rather than applying synthetic ingredients that can do more harm than good.
Intuitive beauty gives consumers control over their own skincare regime for faster, longer-lasting results.
For personal and professional skincare recommendations, contact us today.