Four steps to choosing the perfect foundation
Four steps to choosing the perfect foundation
Foundation is supposed to be the answer to all of life’s skincare problems.
Blemishes, spots and redness can all be transformed with a layer of foundation that can give any complexion a healthy glow.
Unfortunately, though, not all foundations were created equal.
Applying the wrong foundation for your skin type or using products formulated with harsh ingredients can often add to skincare problems rather than solve them.
Formulations not suited to your skin type can lead to sensitivity, blemishes and irritation and can draw attention to dry patches or uneven skin.
With an array of foundations lining the shelves, throw often-misleading marketing messages into the mix and finding the perfect foundation can be a minefield.
With a customer service team dedicated to helping consumers learn what their skin needs to thrive, we’re constantly asked for our foundation recommendations. Using the benefit of our skincare and makeup expertise, here are our tips for choosing a foundation your skin will love.
Choose the correct shade
We recommend you match the foundation with both the chest and side of the face to get the best shade for overall coverage. While it’s tempting to test on the hands, the skin is made up of different pigment to the face and results can be misleading.
Silicones used in primers and foundations fill in fine lines and provide a smooth base for makeup.
While they’re certainly effective at creating a smooth appearance, silicones also block pores which can disrupt oil flow leading to breakouts and sensitive skin. The skin is an organ that needs to breathe just like any other. While silicones may give the desired appearance, they are NOT your skin’s friend.
Be wary of all ingredients ending in ‘cone’ (such as dimethicone and phenyl trimethicone) no matter how expensive the product.
Treat the cause not the symptom
While foundation may do a good job of covering irritations, spots and blemishes, it’s never going to cure the root cause of skin complaints which is where we should be looking.
Acne, eczema, sensitivity and dermatitis are always triggered by internal factors such as allergies, hormonal imbalance or sensitivity to products (for example). Identifying this cause is the only way to really treat skin to remove the need for foundation.
Choose the right product for your skin type
Foundations are formulated in a variety of ways. If you use the wrong product or formulation type for your skin, you risk an uneven appearance or making skin concerns worse.
Here are our tips for choosing the best foundation for your skin type:
Oily or acne-prone skin
Foundation has a nasty habit of not lasting on oily skin. Always use a primer and regularly use blotting paper to remove excess oil. Avoid illuminating foundations and shimmer primers for a more matte finish.
The Minimalist Corrective Serum Foundation is a combination of serum and a foundation which delivers a light coverage ideal for keeping oil-prone pores clear.
The unique blend of botanical extracts cover imperfections for a balanced and radiant complexion.
Combination skin can be tricky to manage as it’s part oily and part dry. Find a good primer to help balance out the different parts of the face and apply a formula with a satin finish. Combine foundation with a powder to avoid clogging oil-prone pores.
INIKA Certified Organics BB Cream is a full coverage BB Cream infused with natural antioxidants and vitamins to create a brighter complexion. With a semi-matte finish, the BB cream illuminates overall complexion leaving a sheer finish.
Dry skin can be hard to cover as products can settle on dry patches and actually make the problem appear worse. We recommend a liquid foundation which has a dewy finish to hydrate pores and avoid drawing attention to any dry patches.
Ere Perez Oatmilk Foundation is a non-greasy formulation infused with hydrating oat milk, peach and vitamin E. The formulation is free from impurities, so it won’t clog pores and impact the internal hydrating processes.
A normal skin type is a well-balanced complexion where oil may be present in the t-zone, but overall skin is not too dry and not too oily. For these skin types, use a powder or cream foundation which is easy to control and will absorb easier into the skin.
This unique formula is made with cold-pressed oils to increase hydration and improve overall tone and texture. Rich in antioxidants, the cream foundation helps build a luminous complexion while a source of fatty acids to promote healthy skin.
It’s important to look at foundation as a holistic part of a skincare routine. For further recommendations based on your specific skin type, contact our customer service team today.