Happy Holidays from Biologi! A look back over 2021
2021 was Biologi’s fourth and, like many other businesses in these unprecedented times, most challenging year so far.
As the global pandemic continued to cause supply and logistical issues, we began the year with a ‘survive’ rather than ‘thrive’ outlook.
But we quickly turned this attitude on its head. We realised early in the year that despite the challenges caused by lockdowns, our consumers remained committed to learning about their skin and applying hard-working nutrients that heal, nourish and repair on a cellular level.
As we wrap up the year that was, we want to look back over 2021 and celebrate some of our more notable achievements with you, the people who made them happen!
Biologi turned 4!
In just four years, we’ve grown from our humble beginnings in Byron Bay to over 18 staff employed. We also have 78 Biologi Business Partners (BBPs).
We count ourselves extremely fortunate that with a few key personnel placements, we now continue to reach more consumers than ever before. We already know that our fifth year will be our biggest and best yet!
We launched professional size Biologi and bespoke treatments to our Biologi Business Partners (BBPs)
As well as our online store, it has always been our intention to create a set of professional protocols and exclusive Biologi treatments to work in and alongside existing salon and spa treatments and aesthetic technologies.
In 2021, a total of 33 BBPs now offer bespoke Biologi treatment protocols using our products and guidelines. Biologi-specific treatments include microdermabrasion, sonophoresis, skin needling and our unique Biologi Bespoke Body treatment. You can find your local Biologi Business Partner here.
We continued to reach consumers throughout the pandemic
This year alone, we dispatched over 47,000 orders!
From miniature serums to carefully curated box sets, every order sent is one more consumer harnessing the potent power of active phytonutrients that work on the skin just as they do in the original plant source.
We won awards!
In 2021, we won SEVEN awards!
The Bc Refresh “Serum” Cleanser won first place for new product innovation in the Australian Business Awards, as well as bronze in the cleanser category of the Clean & Conscious awards.
Bd Luminosity Face Serum entered the Prevention Beauty awards and placed as the “Best of Beauty” Awards winner.
Bf Restore Face & Body Serum was selected as the editor’s choice in the Beauty Shortlist Mama & Baby awards.
BL Nourish Lip Serum won its first award as the B-YOU-T 2021 winner.
Bm Regenerate Anti-Ageing Face Serum also placed as the editor’s choice in the “Beauty Shortlist” Mama & Baby awards. Bm was also selected as the bronze winner of the face serum category within the Clean & Conscious Awards.
One Bf Restore Face & Body Serum sold every 15 minutes!
One bottle of Bf Restore Face & Body Serum is now sold across the globe every 15 minutes!
Our best-selling, “multi use” serum contains vital active ingredients such as vitamin C, tryptophan and ferulic acid that work in synergy to heal a broken skin barrier and reduce the signs of sensitisation. As our most hydrating serum, we’re incredibly proud of Bf Restore Face & Body Serum designed to nourish and repair a range of skin concerns on the face and body.
We launched our curated bundles
Consumers often tell us they don’t know which products to choose for the best results. And, as always, when you ask, we listen!
We know there’s no one-size-fits-all approach to skincare, so, to avoid confusion, we launched six curated skin bundles designed to treat specific skin concerns.
- BHydrated Skin Bundle (for dehydrated skin)
- BAge-Defiant Skin Bundle (for ageing skin and to prevent ageing)
- BClear Skin Bundle (for congested skin)
- BCalm Skin Bundle (for irritated and acne-prone skin)
- BControl Skin Bundle (oily, breakout prone skin)
- BBright Skin Bundle (uneven skin tone and pigmentation)
We defied the odds & launched an exfoliant
We said it couldn’t be done.
And then we were happy to admit we were wrong!
In 2021, we made a radical addition to our revolutionary range of clean cosmeceuticals and released Bx Reveal Exfoliant!
The innovative triple action powder formulation gently polishes and removes dead skin cells, conditions the skin and promotes cellular regeneration for a bright, clear complexion.
Harnessing the power of rice powder and Kakadu plum powder, Bx Reveal serves three fundamental purposes:
- Buff and polish the skin without irritation
- Condition, brighten the skin and encourage cellular regeneration
- Aid skin hydration and antioxidant protection when combined with Bc Refresh Cleanser.
You shared your real results
Last year alone, we received over 200 ‘then and now’ photos from customers sharing their real results with us. From acne and damaged skin barriers to healing scars and a glowing complexion.
You can read about skin transformations of customers like Lulu on our website and find more testimonials on social media @biolgiserum. These real results encourage us to keep researching plant and cellular science and develop even more revolutionary products in 2022.
We continued to commit to sustainability
An exciting and easy system we implemented in 2021 was setting Ecosia as our dedicated search engine.
Ecosia is just like Google, but it plants trees as you search the web! Since we made this transition in August of this year, we’ve already planted 47 trees!
Next year, our goal is to plant 100 trees for every staff member.
We grew our social media following
We currently have over 54,500 followers across our social media channels including Facebook, Instagram, LinkedIn, YouTube and TikTok!
While we don’t place our value in the numbers, it’s vital that we reach as many people as possible to continue educating our communities on what the skin needs to thrive.
We shared 52 articles on the Skin Journal
Education is critical in helping consumers achieve their best skin. Each week, we share an in-depth education piece covering a variety of topics from product education, lifestyle and more about the Biologi processes. You can read the Skin Journal here.
Like many, 2021 wasn’t an easy year for Biologi. But the challenges we’ve faced have helped us adapt and become more dynamic in our operations. In 2022, we will continue to reach even more consumers and provide the essential education and products to give you your best skin through plant science.
We know that none of our achievements of this year would be possible without our customers and online communities. We’d like to wish you and your families a safe and Happy Christmas season.
We look forward to an even bigger and better year in 2022!
Ross, Lucy and the Biologi team.