Intuitive beauty: Five secrets to personalised skincare
If you’ve ever browsed the shelves looking for skincare products, you’ll be no stranger to marketing hype.
‘Younger looking skin’, ‘suitable for sensitive skin’ and ‘maximum hydration’ are just some of the reasons consumers pick up, purchase and use products without really considering what the skin cells need.
At Biologi, we’re all about helping consumers understand their skin type and individual concerns to treat the skin on a cellular level.
We encourage you to stop looking at the labels and instead listen to what the skin is trying to tell you. Enter…intuitive beauty.
What is intuitive beauty?
Intuitive beauty is the concept of choosing products based on what the skin needs at any given time.
Rather than choosing a product based on the brand promise, smell or packaging, intuitive beauty responds to unique skin concerns and encourages you to choose active ingredients based on their specific benefits for the skin. And when products are chosen because of their healing potential for a specific problem, that’s when the skincare magic starts!
If you’re new to intuitive beauty, keep reading as we share our recommendations on listening to the skin rather than relying on the product labels.
Learn about the cellular cycle
All skin cells have an (approximately) 28-day cycle from birth through maturity before dying and shedding.
At all stages of the cycle, the cells have different needs.
For example, changes in hormones could mean redness or oilier skin at certain times of the month. Or, as cells age and die, the complexion might become drier or need more exfoliation.
If you’re using products aimed at dry skin and those cells start to overproduce sebum, you’ll find the dry skin solution is no longer effective for targeting the oil. This is when you should look at a product with active ingredients specifically chosen to regulate oil flow.
Choose products based on lifestyle
If you spend all day at the beach at weekends and the weekdays commuting, you’ll want different active ingredients to target the environment. For example, the weekend might call for more hydration from the drying sun but the worker who spends hours in the city pollution might reach for actives specifically chosen for their ability to reduce the impact of environmental aggressors.
Learn your skin type and triggers
Rather than choosing products that smell nice or have pretty packaging, learning your skin type and triggers is the key to intuitive beauty. If you experience ongoing problems such as dryness or sensitised skin, consider a skin fast. Skin fasting can help restore the skin’s natural processes without synthetic intervention helping you determine your true skin type. You can learn more about skin fasting here.
Focus on the cause of skin issues rather than the symptoms
Redness, irritation and breakouts (including acne) can all stem from something bigger within the body. If you’re prone to breakouts or redness, look for any allergies such as dietary or environmental. By focussing on the causes of changes to the skin rather than the symptoms, you have the power to make lifestyle changes. When applying active ingredients chosen for those specific concerns, you can resolve skincare complaints on a cellular level leading to longer-lasting results.
Choose multiuse products
Multiuse products rely on the power of hundreds of active ingredients to get results. For example, Biologi’s Bf Restore Face & Body Serum is an excellent source of antioxidants and can defy the visible signs of ageing because it contains vitamin C. But it’s also a source of tryptophan and ferulic acid giving it the power to repair broken barriers and increase hydration.
By choosing multiuse products, you can give your skin everything it needs regardless of the stage of the skin cycle.
Intuitive beauty involves learning about your skin and understanding what it needs to thrive. To find out more about your unique skin concerns, contact our customer experience team today.