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Here’s why you need to switch to a serum cleanser

Nourished Life | July 2021

Firstly, what is a serum cleanser?

The purpose of a serum cleanser is to clean the skin (just like a regular cleanser would), however it is typically very different to other cleansers you may have tried. Despite being on the skin for a short period of time and then being washed off, a serum cleanser will continue giving your skin benefits long after it’s been removed. How does it do that? Well, it comes down to the active ingredients. A serum cleanser will typically contain a cleansing agent combined with active ingredients to hydrate and nourish the skin. Active ingredients are commonly found in serums, so a serum cleanser is a serum-like formula that both cleanses the skin and provides nourishment long after it’s been washed off.

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