Press

Skinimalism is a new beauty trend. According to Lucy Macdougald, it’s “the biggest beauty trend of 2021”, which makes sense. It has a real ‘accept the skin you’re in’ feel to it.

“Gone are the Kardashian-esque contouring regimes and in its place is fresh and natural looking skin without all the layers,” Macdougald told POPSUGAR Australia. “Skinimalism is about focusing on your skin you’re comfortable showing off any perceived flaws (hello, freckles) and not hiding behind layers of makeup.”