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What are serum cleansers? Should your beauty salon be using them in facial protocols?

Professional Beauty | July 2021

Of all the beauty categories that see routine innovation, cleansers haven’t had a big shakeup, really, since we all started to double cleanse. But recently the term “serum cleanser” has started popping up and Professional beauty wanted to investigate. What is it and is it different and/or better than the variety of other cleanser types already on the market?

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