We love Vitamin C! Five reasons we’re celebrating National Vitamin C Day
It’s no secret that we love vitamin C! As the first retail company in the world to provide consumers with fully active and stable, plant-based vitamin C, the active nutrient is an absolute must as part of a healthy skincare routine.
And to coincide with the re-naming of our signature Bk Serum to Bk Vitamin C Face & Eye Serum, we can’t think of a better time to share why we love vitamin C! If you’re not yet using vitamin C in your skincare routine, here are five reasons you should start.
- It can reduce the visible signs of ageing
Collagen and elastin are key proteins that work hard to keep the skin smooth, supple and firm. As we age, production slows down leading to fine lines, wrinkles and sagging skin. Vitamin C stimulates the growth of collagen and can increase skin elasticity leading to a younger, more youthful appearance.
- Lessens pigmentation
Pigmentation is caused by excess production of melanin, the pigment responsible for giving skin its colour. Vitamin C can inhibit the process called melanogenesis to brighten complexion and reduce uneven patches of skin such as pigmentation and sunspots for a more balanced, even tone.
- Can reduce dark circles under the eyes
Dark circles are often caused by the skin under the eyes thinning due to many factors (including lack of sleep and genetics) impacting cellular turnover. The thinner skin exposes the blood vessels giving the appearance of dark circles. Vitamin C can strengthen cells leaving blood vessels less visible and giving a more even tone.
- Helps defy sun damage
The sun is the skin’s arch nemesis! Harmful UV rays can damage and dehydrate cells leaving the skin patchy, flaky and lacking clarity. Fortunately, applying vitamin C regularly can hydrate cells, and aid cutaneous metabolism to defy the early signs of ageing caused by the sun and prevent skin alterations.
- Builds antioxidant potential
Free radicals found in the sun, the environment and pollution can dehydrate and damage cells accelerating ageing and leaving skin dry, red and irritated. Vitamin C is an excellent source of antioxidants that can strengthen the outer barrier and defend against free radical damage.
Applied regularly, it’s easy to see why vitamin C is non-negotiable in skincare.
Whether your skincare goals are to reduce the signs of ageing, hydrate skin or heal and repair damaged cells, vitamin C contains the micronutrients required to nourish and protect the skin for a more youthful, healthier complexion.
Vitamin C extraction technique
There’s no denying that the skin loves vitamin C, but how it’s extracted is crucial in how well it performs on the skin.
Vitamin C is notoriously unstable once extracted. Within 30 seconds of contact with air or water, the vitamin starts to deteriorate and provides no benefit whatsoever to the skin.
To combat this rotting, in most skincare brands, vitamin C has been replicated with a synthetic formulation labelled as some form of synthetic ascorbic acid. Traditionally, this is the only way vitamin C has been included in skincare products. What this means is that vitamin C in traditional skincare is inactive and any results achieved are entirely synthetic.
Why Bk Vitamin C Face & Eye Serum is different
Bk Vitamin C Face & Eye Serum is fully active and stable due to the revolutionary extraction technology developed by Biologi founder, Ross Macdougald.
As the first (and so far, only) retail company in the world with the ability to bottle plant-based natural C (not a form of synthetic ascorbic acid), our secret is that we can also extract the phytonutrient protection liquid matrix (PNPLM) to keep nutrients stable and active against the change in the environment that damages the molecules.
To celebrate National Vitamin C Day, we’ve just re-launched our signature Bk Rejuvenation Serum! Every last drop of serum is just as potent as it was before, but the signature serum is now called Bk Vitamin C Face & Eye Serum. The same great serum, but a new name to better reflect its most popular use!
To purchase Bk Vitamin C Face & Eye Serum this National Vitamin C Day, visit our website today!